They spend so much time on so much crap. Why not spend some time on something critically important? I just don’t understand it. My motivation theory was published 20 years ago, & in all that time nobody repeated it, or tested it, or really analyzed it or criticized it. They just used it, swallowed it whole with only the most minor modifications.
Abraham Maslow, 1962 Journal Entry
(Cited in Lowry, 1979, p. 190)
